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- Fuchs, Matthias, et al.
(författare)
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eBusiness Readiness, Intensity and Impact : An Austrian Hotel Study
- 2009
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Ingår i: Information and Communication Technologies in Tourism 2009Proceedings of the International Conference in Amsterdam, The Netherlands, 2009. - Vienna, New York : Springer. - 9783211939703 ; , s. 431-442
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Konferensbidrag (refereegranskat)abstract
- ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.
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